#03
You've committed to a value creation plan. Nobody's validated it can be delivered.
An honest read on whether it really can, and what to do first. Not a report. A decision.
A value creation company.
Welcome to Underdog Studio.
Rethinking non-stop transformation because real value creation comes from steady adaptation, not endless upheaval.
The problems we solve.
Nine examples#11
Your value creation plan promised digital growth. Now it has to be delivered.
We help write the plan and build the engine behind it. We pressure-test the digital, data, loyalty and growth targets before they're locked in, then deliver the online revenue, retention and data that make the number real.
#08
The work's moving. The reason it started isn't.
We call what to accelerate, defer or stop. The picture first.
#15
You're growing the hard way.
We find the proven ways to win in your category and build them into an engine that runs without you.
#01
You win customers, then leak them.
We spot who's about to leave, keep them, and win them back. Growth you already paid for.
#19
AI's everywhere. It's nowhere in the numbers.
We back the few places it creates an edge, prove it, scale it, leave the capability behind.
#24
You trusted your partners. The dates slip, the costs climb.
We've been the agency and the client both, so we read your suppliers straight and bring our own where you need them. Tried and tested, not a gamble.
#09
The value walks out when the advisers do.
We build capability with your team, then design ourselves out. An asset that runs itself is worth more.
#07
The story has to hold up, not just sound good.
We make the growth, technology and readiness real enough to survive diligence. Substance, not spin.
Our founders.
Brent Clarke, founder.
Brent Clarke
Founder
Brent spent the better part of a decade inside McDonald's Australia, as a core member of the Australian leadership team and the global technology team, where he launched the MyMaccas loyalty programme. Over 4.5 years leading digital, he grew the mobile app by more than 100x. By the time he handed the digital remit over, more than 1 in 5 customers were ordering through it. Most recently, he served as fractional Chief Digital Officer leading digital channel transformation at Australia Post, during one of the most complex transformations in Australian corporate history.
Connect on LinkedIn
Thomas Tearle, founder.
Thomas Tearle
Founder
Tom led VML in Australia and New Zealand for the last five years as CEO, a 350-person, six-location business within WPP's global network, where he also sat on VML's Global Leadership Team and WPP's AUNZ Executive Committee. In that time, he delivered seven Agency of the Year titles, 14 Cannes Lions and seven Effies, while overseeing five mergers. Originally trained as an electronics engineer, he built his way up through every level of the agency and consulting industry, across independents and holding groups in the UK and ANZ.
Connect on LinkedInHow we start
We don't do long proposals.
We do a focused 90-minute conversation where we put the real business problem in the middle of the table and look at what's blocking growth, what's creating risk, and what the next 12 months need to deliver against the plan.
We tell you honestly what we think, and whether we're the right people to help.
If you're backing more than one business, we'll start across the portfolio instead. A fast read on where the biggest gaps are, and which one benefits most from a focused first intervention. No commitment beyond the conversation.
Our expertise.
Revenue
- Digital Revenue Streams
- Subscription Models
- eCommerce
- Agentic Commerce
Retention & margin
- Loyalty Programmes
- CRM
- Analytics & Optimisation
Products & platforms
- Digital Products
- Digital Screens
- Mobile Applications
- Websites
Newsletter
Thinking for the underdogs.
Ideas on value creation, AI adoption, and how ambitious businesses get unstuck. Nothing sent yet. Sign up and you'll get the first one.